With the main objective of showing the design and manufacturing process of each of the brand's garments, Born Living Yoga wanted to present the collection in a novel and visual way. Following these guidelines, we were in charge of creating and producing a space where different areas converged.
In these areas, the brand had to show the technological process involved in manufacturing sports garments, as well as its commitment to caring for the environment, particularly in terms of saving water.
We divided the space into four zones. In the Born Tech Lab, we recreated the studio where Born garments are designed. A structure of more than seven metres and an LED screen alongside carefully designed decorative elements, such as examples of patterns, sketches, fabrics and technologies for the production of their new collection.
