This is how Freeda Fest was born, combining elements of a festival with content aimed at the LGTBIQ+ community, the brand's first on-site event, with a precise production and coordination that required a great deal of effort.
Three stages where LGTBIQ+ related talks, a voguing workshop and a drag show were held. A total of 7 participative workshops and a challenge: change the stage compositions live to adapt them to the contents. DJ Pepino put the finishing touch to the festival by getting everyone to let their hair down to the rhythm of fantasy songs.
