On the occasion of Madrid Horse Week 2024, we had the great opportunity to collaborate with GILMAR to create their two stands for this fair. We created the commercial stand and the VIP area for clients. For the commercial stand, we came up with a concept that perfectly combined the real estate world with the equestrian world: taking the reins. What better expression to reflect the importance of the decision to buy the place you’ll call home? Using cinema as the common thread for the stand, we created an AI camera in which the fair's attendees could immerse themselves in equestrian scenes from various films, becoming the protagonists of their own story. As for the VIP area, our design combined luxury, modernity and warmth.