On 21 March, Haus Labs, Lady Gaga's cosmetics brand, was presented in Spain at one of our events. Around 60 beauty consultants from Spain and Portugal attended a training session at Espacio Larra, where the brand's new products coming to Sephora were revealed. The event, which included games and creative demonstrations, stood out for overcoming the logistical challenges of coordinating between Madrid and California. Haus Labs, founded in 2019, uses vegan ingredients and is based on technology and creativity, values reflected in the organisation of the event.
