The iconic lip balm brand, Liposan, trusted El Baúl de las Piqué to introduce its new Caring Beauty line—tinted balms with a touch of color—to the world, doing so in style with a pop-up in the heart of Malasaña.
Every corner of the Ciento y Pico space was designed specifically to be photographed: neon lights, colorful backdrops, a DIY corner to customize your Liposan with stickers, a makeup area to try the new shades… And the most talked-about feature: a secret tunnel in the basement, built from scratch, accessible only to the lucky ones who earned the coveted golden ticket.
Hundreds of people joined in celebrating the launch, taking home a Liposan as a keepsake so that no situation would catch them without their lips colored.
