In line with the concept of dynamizations, we organised a promotional stand for 10 days in the La Vaguada shopping centre. The action gained a lot of attention on social media, especially on Instagram, thanks to the photographs taken on site by professional photographers.
We designed a stand which was decorated in line with the concept of the Irresistible perfume spot. The activation included two main dynamizations. For the first one, customers could play the piano with their feet, just like they do in the iconic scene from the film Big, and replicate the melody that features in the perfume advert. As for the second, we installed a vinyl mirror with a hashtag that invited the public to take photos and share them on social networks. The activation lasted for a month and was carried out in the Sephora shop in the Triangle Shopping Centre in Barcelona.
