Our first event for the brand! We were approached to launch Kérastase's new curly hair product range, Curl Manifesto, through a virtual event that looked as little like a conventional online event as possible. Our idea focused on telling a story in a way never seen before in this new era of virtual events. Therefore, we decided to make a sitcom that combined amusing scenes and learning pills about curly hair care and the use of different products. We counted on the participation of two renowned actresses, Esther Acebo and Sara Herranz, as well as a hairdresser who is an expert in curly hair. After the sitcom, viewers were able to resolve their doubts about the product in a virtual debate chaired by hairdressers and trainers from the brand.
