We spoked one on one to our followers and gave them content that they hadn't found on other Instagram accounts before. We provided our audience with fun and simple tutorials that they could relate to.

As part of the "Patio Talks" project, we came up with the idea of doing live tutorials for all the followers of El Baúl de las Piqué's Instagram account. These weren't just regular tutorials, they were "Tutorials for Dummies", for real people who need tips from the best professionals in the beauty and fashion sector.