We organised an event to present two new Benefit products to the press and influencers. It was a day spent in true Benefit fashion: pin-up style, very American, with fun and carefully-designed packaging and names, as well as many dynamic activities.
After months without face-to-face events due to COVID-19, the brand Benefit Cosmetics trusted our team to organise the launch event for its new product "Brow Microfilling Pen". It was the first face-to-face event in the beauty sector! In an exclusive and unorthodox location, a tattoo studio, 10 different product demonstrations were organised. By respecting social distancing measures, carrying out temperature screening and providing personalised COVID kits, we managed to organise a safe face-to-face event.
For the presentation of the brand's rebranding called "love your brows" and the launch of a new make-up product, we organised an event for influencers, journalists and the internal team. Recreating the spot as closely as possible, we had a vintage car, an entertainer dressed as a pink gorilla, a giant chair and a synchronised swimming show. We also set up a presentation area, a catering area, a craft workshop area, a garden studio area and two chill out areas.
Benefit didn't want 2022 to arrive without celebrating leaving 2021 behind in style with some of its 'Benefit family'. That's why we set out to organise an unprecedented influencer Christmas event.
We had to find the perfect location, a space that met just two requirements: cosy and pink. It wasn't easy, but we found the ideal place. La Casa Rosa (The Pink House) owned by Patricia Bustos, right in the centre of Madrid.
An ideal flat where the furniture, decor and every little detail that adorned it was pink. There was only one thing we had to take into consideration... WE HAD 35 m2. The best use of 35 m2 of space ever.
A magical space, which despite having only 35 m2 of living space, we turned into the little home of the "benababes" for a day.
A giant Christmas tree, a custom-made fireplace and thousands of props (all in pink) were the elements we used to rename La Casa Rosa as the Benefit House.
Madrid hosted Benefit's first Iberia Annual Convention, a San Francisco-inspired event attended by 200 people from Spain and Portugal to learn about the brand's new products. We transformed the Espacio Rastro into an authentic American parade, with the iconic Painted Ladies and an atmosphere full of rhythm.
In addition to overcoming logistical challenges, such as simultaneous interpreting and coordinating attendees, the event provided dynamic and fun training with activities such as batucadas and masked dances. It was two days of learning, precision and colour that left a memorable impression.
With the arrival of good weather and heat, Benefit presented the vibrant colors of summer through its new illuminators and lip tints on its "Summer in Color" tour. A tour designed to train its beauty consultants with the best tips for the summer season. Our trip included stops at the Beach Club Café del Rey in Madrid and the rooftop of the Hotel Gallery in Barcelona, where product demonstrations were held, accompanied by music, cocktails and activities such as a personalized Twister. Guests not only learned about the latest Benefit products, but also enjoyed a complete experience that combined training and fun.
We traveled 40 years back (we love a good vintage) with Benefit to recreate an eighties office at The Social Hub Madrid. Together, we transformed the space into a retro setting where 50 influencers enjoyed a unique experience discovering the brand's new products.
